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Saladworks just opened a new location in the Streets of Woodfield shopping center in Schaumburg, Illinois. Their brightly colored illuminated channel letter sign fits in well with the variety of stores in this shopping center, which is right across the street from Woodfield Mall.

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Does your name, your logo, your brand, connect with your customers? Do you identify with your customers through your brand? Your exterior and interior signs play a key role in how you present a lasting image of who you are.

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Your exterior sign is your identity, and the design elements reflect the level and quality of the services you offer. That's why your monument sign is visually the anchor of your business, greeting your customers and prospects that drive past. Are we thinking too much into your sign?

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What do you do with your existing monument sign when you need a new look, have a new business name, and want to include new tenants? TRP Investments turned to Parvin-Clauss Sign Company with this request. The existing brick monument sign was right where they wanted their upgraded sign.

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Here are some signs that catch your attention - and the sales team that took them from a vision to reality. Chicago Area Sign Projects.

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Here are some signs that catch your attention - and the sales team that took them from a vision to reality. Chicago Area Sign Projects.

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Your exterior signs are your company's first impression. Go outside and take a look at your signs. Better yet, drive past a few times and imagine you are a potential customer. 1. Is your sign visible? Are there obstructions, such a bushes or trees that hide portions of the sign?

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Do you know who looks at your sign as they drive past? Do you know how many cars drive by, who might be in those cars, and what their annual salary might be? You don't need a crystal ball.

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It's always difficult to truly understand a company that you are working with simply because the majority of your interaction only pertains to what that company is doing for you.

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It's amazing how much can change in nearly 60 years, but Bob Dylan let us know in 1964 and sure enough, here we are. With communication becoming easier every day, businesses are faced with the challenge of adaptation. One of the first images of Parvin-Clauss Sign Co.

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