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Everyone is a customer at one time or another. So what are your expectations? A recent Crain's Chicago Business to Business survey found seven key customer needs that make the difference when purchasing a product or service: 1. Personal Accountability.

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Tom Parvin and Bob Clauss painted signs for a living back in 1952 at 1200 S. 17th Avenue in Maywood, Illinois. Back then, artistic skill and attention to detail was a requirement for a successful sign company .

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Tom Parvin and Bob Clauss painted signs for a living back in 1952 at 1200 S. 17th Avenue in Maywood, Illinois. Back then, artistic skill and attention to detail was a requirement for a successful sign company.

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Saladworks just opened a new location in the Streets of Woodfield shopping center in Schaumburg, Illinois. Their brightly colored illuminated channel letter sign fits in well with the variety of stores in this shopping center, which is right across the street from Woodfield Mall.

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Saladworks just opened a new location in the Streets of Woodfield shopping center in Schaumburg, Illinois. Their brightly colored illuminated channel letter sign fits in well with the variety of stores in this shopping center, which is right across the street from Woodfield Mall.

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Often simpler is best. Reading too much into our successes or failures can create more issues than necessary. So let's break it down, and build up from there:

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Often simpler is best. Reading too much into our successes or failures can create more issues than necessary. So let's break it down, and build up from there:

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Does your name, your logo, your brand, connect with your customers? Do you identify with your customers through your brand? Your exterior and interior signs play a key role in how you present a lasting image of who you are.

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Does your name, your logo, your brand, connect with your customers? Do you identify with your customers through your brand? Your exterior and interior signs play a key role in how you present a lasting image of who you are.

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Your exterior sign is your identity, and the design elements reflect the level and quality of the services you offer. That's why your monument sign is visually the anchor of your business, greeting your customers and prospects that drive past. Are we thinking too much into your sign?

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