We probably drive our regular route to work hundreds of times. Our thoughts may be elsewhere when we drive past the chiropractor, pet supply store, bank, storage company, but when we need those services the sign and logo pops into our heads. That's the lasting impact of a business' exterior sign.
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Reebie Storage & Moving is now open in Naperville, Il, and their recognizable sphinx logo on their signs is their brand identity. How did it come about?
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Reebie Storage & Moving is now open in Naperville, Il, and their recognizable sphinx logo on their signs is their brand identity. How did it come about?
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From the International Sign Association: How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.
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From the International Sign Association: How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.
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When you open your business you put your name on the door to identify yourself and what you sell and direct your customers through the door. Most businesses will include a logo as a visual hook to attract and retain their customers. Just look at your computer screen.
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When you open your business you put your name on the door to identify yourself and what you sell and direct your customers through the door. Most businesses will include a logo as a visual hook to attract and retain their customers. Just look at your computer screen.
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Kamm Insurance has probably had a number of signs identifying its business in the 90 years it has been in operation. Of course, most signs don't last 90 years. And their recent sign had seen better days. As any business owner knows, your sign conveys all aspects of your business.
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Kamm Insurance has probably had a number of signs identifying its business in the 90 years it has been in operation. Of course, most signs don't last 90 years. And their recent sign had seen better days. As any business owner knows, your sign conveys all aspects of your business.
Read More
Everyone is a customer at one time or another. So what are your expectations? A recent Crain's Chicago Business to Business survey found seven key customer needs that make the difference when purchasing a product or service: 1. Personal Accountability.
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