Blog: first impression

By Kelly Bauer DNAInfo Chicago 1/4/16 The famous Stars Motel sign, which stood over Lincoln Avenue long after the actual motel was gone, has been torn down. The sign sat at 6100 N. Lincoln Avenue, Chicago for decades, welcoming patrons to the Stars, one of many motels that dotted the stretch of road...

Kim - Parvin-Clauss Signs, The signs are in and they look great. I can't say enough about your installers and the professionalism that was shown throughout the installation. Mark and Neal did an excellent job under adverse conditions. Thank you and Brian for all your cooperation throughout this...

Brian Newton, Director - Sales and Business Development and Lisa Staszak, Sales Manager with Parvin-Clauss Sign Company both achieved Sales Excellence by meeting and exceeding their respective sales goals in 2015.   Both Brian and Lisa have established strong relationships with their clients a...

A great retail sign should capture the customer’s interest enough to read it; just like a great email subject line gets someone  to open it, or a compelling headline in a newspaper gets someone to read it. Here are seven tips to create compelling retail signage: Get to the point. We communica...

One of the things customers will notice when they first visit a business is the signs, directing them to where they need to go. It might not be something that businesses pay the most attention to, but way-finding and destination signage are markers your customers will rely on when navigating your bu...

The sign industry can be a barometer for the economy. When business is improving, it's time to expand and put up a new sign. When there's a profitable quarter one can improve the business campus wayfinding signs. A new development needs signs to direct prospects and customers. A new restaurant needs...

We probably drive our regular route to work hundreds of times. Our thoughts may be elsewhere when we drive past the chiropractor, pet supply store, bank, storage company, but when we need those services the sign and logo pops into our heads. That's the lasting impact of a business' exterior sign....

Reebie Storage & Moving is now open in Naperville, Il, and their recognizable sphinx logo on their signs is their brand identity. How did it come about? Founded in 1880, Reebie's logo evolved in 1922 when they had their 2325 N Clark building in Chicago designed in the Egyptian Revival style of...

From the International Sign Association: How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales. Attract New Customers Research indicates that 85% of your customers live or work within a five-mile radius of your busine...

When you open your business you put your name on the door to identify yourself and what you sell and direct your customers through the door. Most businesses will include a logo as a visual hook to attract and retain their customers. Just look at your computer screen. Chances are you are looking at...