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By Jessica Contrera of the Washington Post, August 30, 2014

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Your business is opening and you need a sign. You decide on the design, size, material, and color while your sign company checks with the municipality to see what's allowed. And it turns out your sign is larger than the village code stipulates.

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Your business is opening and you need a sign. You decide on the design, size, material, and color while your sign company checks with the municipality to see what's allowed. And it turns out your sign is larger than the village code stipulates.

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Dallas-based FedEx Office conducted a survey evaluating how signage helps small businesses attract customers. The survey was based on responses from 503 businesses reporting at least $100,000 in annual revenue and employing 5โ€“100 employees.

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Dallas-based FedEx Office conducted a survey evaluating how signage helps small businesses attract customers. The survey was based on responses from 503 businesses reporting at least $100,000 in annual revenue and employing 5โ€“100 employees.

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The sign industry can be a barometer for the economy. When business is improving, it's time to expand and put up a new sign. When there's a profitable quarter one can improve the business campus wayfinding signs. A new development needs signs to direct prospects and customers.

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The sign industry can be a barometer for the economy. When business is improving, it's time to expand and put up a new sign. When there's a profitable quarter one can improve the business campus wayfinding signs. A new development needs signs to direct prospects and customers.

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We probably drive our regular route to work hundreds of times. Our thoughts may be elsewhere when we drive past the chiropractor, pet supply store, bank, storage company, but when we need those services the sign and logo pops into our heads. That's the lasting impact of a business' exterior sign.

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We probably drive our regular route to work hundreds of times. Our thoughts may be elsewhere when we drive past the chiropractor, pet supply store, bank, storage company, but when we need those services the sign and logo pops into our heads. That's the lasting impact of a business' exterior sign.

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Hundreds of people drive by your business and see your exterior signage. How well does your sign illuminate? Like many businesses in the area, you may have noticed that your sign illumination is a challenge in the colder winter months.

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