Monument signs command attention. They are large and are a great way to make a statement for any brand. Today, many business owners in highly competitive markets often compete for customers' attention.
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Dixie Square Mall opened in 1966 at a cost of $25 million dollars. The Harvey, Illinois mall had a grand opening in November with 50 stores committed to the facilities. By 1968 the mall had 64 shops, including a Woolworth, a Walgreen’s, a Montgomery Ward, and a Jewel supermarket.
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Your exterior signs are your company’s first impression. So go outside and take a look at your signs. Better yet, drive past a few times and imagine you are a potential customer and ask yourself these questions: 1. Is your sign visible?
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