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A ghost sign is an old hand-painted advertising sign that has been preserved on a building for an extended period of time. The sign may be kept for its nostalgic appeal, or simply indifference by the owner. Ghost signs are found across United States, with many surviving examples in Chicago. Ghost si...

- BY Alexia Elejalde-Ruiz Chicago Tribune Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultant asked her a question that put her back on her heels. Is the brand male or female? "That one really caught me by surprise," said Niemann, CEO of Chicago...

From The Daily Herald 9/15/15. Hanover Park installed new street signs last week that police hope will use a bit of humor to catch motorists' attention and remind them to stop at intersections where it's required. But the Illinois Department of Transportation says the new signs don't comply with...

From Crain's Thomas Corfman: A coalition of groups representing small-business owners is pushing the Emanuel administration to speed up the approval process for signs, which they say is needlessly slow and expensive. An application for a sign on average takes 10 to 12 hours to complete and then...

A great retail sign should capture the customer’s interest enough to read it; just like a great email subject line gets someone  to open it, or a compelling headline in a newspaper gets someone to read it. Here are seven tips to create compelling retail signage: Get to the point. We communica...

Have you ever been stuck behind a truck and unsure whether to overtake it because your view of the road ahead is obscured? To overcome this potentially dangerous situation, Samsung has revealed its "Safety Truck," which allows you to ‘see-through’ the truck to the traffic ahead. The...

Do you own a sign purchased from White Way Signs in Chicago? Have you had a service contract with White Way Signs to maintain your sign? If the answer is yes, Parvin-Clauss Sign Company can help. White Way Signs recently filed for bankruptcy protection, leaving many businesses without a sign servi...

By Dawn Rhodes Chicago Tribune Glen Ellyn's electronic message board in downtown Glen Ellyn comes with $102,000 price tag. The LED sign will replace the monument sign at Main Street and Crescent Boulevard, a dual-facing sign village employees change manually. Village trustees voted in late April...

One of the things customers will notice when they first visit a business is the signs, directing them to where they need to go. It might not be something that businesses pay the most attention to, but way-finding and destination signage are markers your customers will rely on when navigating your bu...

From The Chicago Tribune: Steel beam by beam, metal spoke by spoke, construction workers at Wrigley Field are building the support of a structure that forever will change the game-day experience for Cubs fans. The jumbo-sized left-field video board, the Cubs insist, will be up and operating for...